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The Show Must Go On – There comes a time when an outreacher must move on and secure a win elsewhere. It’s always more challenging to pitch a prewritten guest post, but sites like Transcriberry allow you to pitch something you’ve already penned.

Thankfully, through My Blog Guest I found a site who posted my piece quickly. Everything worked out in the end and our client was happy, but what went wrong?

Again I didn’t set any clearly defined expectations of when I wanted my guest post to go live. When the blogger stopped responding I was just left asking, “do you know when..?” when I should have been stating, “our live date was scheduled on April 15th, has there been any changes to your editorial calendar?” This would have given me specific details about our agreement and more authority when things go wrong.

Even if I set expectations and the blogger never responds, it is important to follow up in a timely manner and know when to take your content elsewhere.

Pro Tip: Create a blacklist – Our outreach team tracks all bloggers and site owners who we’ve had trouble with. Read: https://transcriberry.com/video-to-text-transcription-service/

My Solutions for Defining Outreach Deadlines and Expectations with Guest Posts

Guest posts/Creative Pieces – Adria Saracino, our Head of Outreach, shared these tips to encourage a commitment to a live date. Be sure to include these or something similar in your email when setting expectations.

“Awesome, I can get working on that right away. I want to be courteous of your editorial calendar, so is there a deadline I should hit for launch?”

OR

“Did you have a date in mind for when this can go live? I want to make sure I hit any deadlines and make this process as smooth as possible for you.”

Takeaway: Set clearly defined youtube captions and if those fall through know when to walk away.

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