Kennesha Kimber | Art Director

Purpose: Define and refine a cohesive brand identity. Includes:

Brand discovery session to understand the client’s vision, mission, and target audience.
Analysis of existing branding assets (if any) and identifying gaps.
Recommendations for brand tone, color palettes, typography, and imagery style.
A mini brand strategy roadmap to align all future marketing efforts.
Examples of competitive analysis to help position their brand effectively. Outcome: A clear direction for the client's visual and mess

Purpose: Create or refresh a logo that reflects the client’s brand essence. Includes:

Discussion of the brand’s core message and visual inspiration.
Analysis of competitors’ logos for differentiation.
Brainstorming initial logo concepts (symbolic, typographic, or hybrid styles).
Exploring how the logo will scale across different mediums. Outcome: A plan for creating a versatile and unique logo that resonates with the client’s audience.

Purpose: Plan a website that is functional, visually appealing, and aligned with the client’s goals. Includes:

Discussion of the website’s purpose (e.g., e-commerce, portfolio, blog).
Review of user experience (UX) requirements and navigation structure.
Recommendations for visual elements like imagery, fonts, and colors.
Suggestions for content, call-to-action (CTA) placements, and integration with social media.
Insights into hosting, domain setup, and maintenance needs. Outcome: A detailed websi

Purpose: Develop visually stunning and marketable product designs. Includes:

Discussion of the product’s purpose, target audience, and unique selling points.
Exploration of design elements such as packaging materials, shapes, and labeling.
Sketching or ideating initial concepts for product visuals.
Review of competitor product designs and trends for inspiration.
Identifying how mockups can be used in marketing materials or presentations. Outcome: A roadmap for producing compelling product designs t

Purpose: Develop packaging that captures attention and aligns with the brand identity. Includes:

Understanding the product, its usage, and target customer preferences.
Exploration of materials, finishes, and colors for the packaging.
Ideation of packaging layout, including typography and legal text placement.
Discussion of sustainability options, if applicable. Outcome: A design concept that enhances the product’s appeal and communicates quality.

Purpose: Offer a complete branding overhaul or creation from scratch. Includes:

Comprehensive brand strategy discussion.
Designing brand guidelines, including logo, color palette, typography, and imagery rules.
Recommendations for brand collateral like business cards, brochures, and signage.
Ensuring consistency across all platforms (digital and print). Outcome: A unified branding system ready for implementation.

Purpose: Create a professional, visually compelling presentation for pitching ideas. Includes:

Understanding the presentation’s audience and purpose.
Ideation of design layouts that convey messages effectively.
Exploration of storytelling techniques to engage viewers.
Suggestions for integrating charts, infographics, and visuals. Outcome: A sleek, attention-grabbing presentation tailored to the client’s objectives.